Hello faculty and students of the Brennan School of Business!
The Rebecca Crown Library has recently acquired a fresh new collection of resources specifically for the Brennan School of Business. There is a total of twelve new items reflecting the topics of general business, accounting, economics, international marketing, and organizational behavior. All titles were selected based off of research performed from Dominican’s dependable review resource databases: CHOICE Reviews and Book Index with Reviews. The importance of the currency of new resources cannot be overestimated, and so to ensure currency and accuracy, no chosen selection predates a 2011 publication date, and the vast majority of the rest of the selection was published in 2013.
It is our sincere hope that these resources will positively aid your scholastic and professional careers by providing the most valuable and current resources to learn from and work with.
Below you will find a comprehensive list of the newly acquired resources with a brief description of each title’s contents.
- Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion (Business Success)
by James Hammond
This book focuses on the overall branding of a business through various topics. Topics include the “brand halo, the latest philosophies of branding, advice on branding, how to conduct brand audits, branding used with social media, and discussions on how to benefit from marketing and psychological strategies.
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back
by Jeff Hoffman et al.
This book offers strategies to initiate business growth without sacrificing personal freedom. Included information relates to three core elements that creates a stable base for business, discussions focusing on how to avoid general mistakes, and seven principles that help scale a business. These authors provide a comprehensive guide to help business owners be successful without having to sacrifice their personal lives.
- Balance: The Economics of Great Powers from Ancient Rome to Modern America
by Glenn Hubbard et al.
This book offers a historical perspective that examines past events that demonstrate why powerful civilizations fall apart due to financial insecurities. The book continues by discussing issues and examples regarding America’s current problematic economy. In conclusion, the book offers constructive strategies that may prevent a financial collapse in America.
- The International Dictionary of Accounting Acronyms
by Jae K. Shim
This is a contemporary reference resource that defines 2,500 common and uncommon acronyms broadly relating to anything invested in the subject of accounting. Explanations are provided for each acronym, as well as calculations when necessary. Valuable internet sites for further exploration are also provided.
- The Entrepreneur’s Guide to Financial Statements
by David Worrell et al.
This book teaches financial management for small businesses. Various tools and strategies are provided that aim to help small business owners become profitable and secure while exemplifying the extreme importance finances are when related to success.
- Called to Account: Financial Frauds that Shaped the Accounting Profession
by Paul M. Clikeman
This resource demonstrates how financial fraud has influenced the overall profession. Various accounts of fraud from all over the world are presented throughout the text. The resource includes discussion questions and charts for classroom use.
- Understanding the Global Market: Navigating the International Business Environment
by Bruce D. Keillor
This book provides insight into the global market by analyzing cultural, economic, and political challenges that consistently appear in international business affairs. The main goal of this resource is to provide perspectives and strategies that will aid businesses in international marketing success.
- Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
by Carlos J. Torelli
This book analyzes recent globalization trends and how they are uses to create a successful business marketing strategy for multi-cultural consumers. Discussions revolve around strategies to develop successful international marketing by understanding cultural diversity and its relationship to the changes in supply and demand.
- Branding the Nation: The Global Business of National Identity
by Melissa Aronczyk
This book discusses the problems and effects that nation branding can have upon cultural, political and social national identities. Included is a collection of case studies and interviews with nation branding experts from twelve different countries whom discuss their experiences with the problems and benefits of national branding.
- Ethical Leadership: Creating and Sustaining an Ethical Business Culture
by Andrew Leigh
This book focuses on the delicate balance between cultural diversity and ethical leadership by discussing the ways that cultural diversity can affect leadership. Strategies, case studies and action plans are all discussed in order to present more efficient and successful means of ethical leadership.
- The Complete Marketer: 60 Essential Concepts for Marketing Excellence
by Malcolm McDonald et al.
This book is an essential research resource for the fundamentals of Marketing. It contains easily comprehensible definitions for terms, concepts, and other basics. Topics include digital marketing, market audits, forecasting sales, advertising, and public relations, among others.
- Six Simple Rules: How to Manage Complexity without Getting Complicated
by Yves Morieux et al.
This book discusses six ways to simplify the overwhelming complexity of business organization. Complete with successful examples and demonstrations, this resource offers the opportunity to decrease the increasing complexity of the business trade while still managing to remain successful and profitable.
The Rebecca Crown Library at Dominican University cares about you and your success. We believe that the best way we can aid you is by providing the most recent and highly recommended resources for your field. Hopefully, these new resources will ultimately prove to be valuable and help you become accomplished within your educational and professional lives.
If you have any questions or concerns about the items on this list, please feel free to email the library at firstname.lastname@example.org. After all, this collection is for you. We want to make sure that we are providing you with the resources you need.
Have a happy and successful semester. We look forward to seeing you in the library.
Graduate Student Reference Worker
Rebecca Crown Library; Dominican University